How Artesta drives €379K in attributed revenue with an AI Agent that resolves 61% of conversations autonomously
With Raül Valdivia, CEO & Founder of Artesta
AI resolution rate
Team Time Freed Up
Attributed Revenue (7 Months)
Region
Spain & Europe
Industry
Art & Decor eCommerce
We talk with Raül Valdivia, CEO and Founder of Artesta, to understand how an art marketplace built on curation and bootstrapping learned to scale customer support with AI, and how that decision unlocked a new business line without adding a single headcount.
Artesta at a glance
Artesta was born from a simple question: why does art have to be out of reach? Raül Valdivia and his team built a marketplace that brings contemporary art into any home, no galleries, no gallery prices. Over 200 artists from around the world exhibit in their catalogue, with 3,000 published works, each delivered framed and ready to hang.
What sets Artesta apart is not just the catalogue. It is the curation. A rigorous selection process that turns every work into a decorative piece designed for modern living. The result: an aspirational brand with a demanding customer who, before buying, needs answers. Lots of them.
The challenge: one person for everything
Artesta grew from zero without external capital. Pure bootstrapping: reinvest what you earn, never grow beyond your means. That model worked until customer support volume started consuming the founders' time.
"We realized very quickly that customer support was the piece that took the most time. You don't get to decide: someone writes to you and they're waiting for an answer. Either you reply, or you don't."
Raül Valdivia
Founder • Artesta Store
The solution: An AI Agent that acts, not just replies
Artesta deployed Konvo's AI Agent across WhatsApp and live chat with one clear premise: they didn't want a chatbot that redirected customers to the FAQ page. They wanted an agent that resolved.
Today the agent autonomously executes over 15 processes: checks order status, handles address changes, processes refunds, creates new orders and updates subscriptions, all without human intervention. The most frequent queries, from "how long will my order take?" to "I entered the wrong address", are resolved in seconds.
"When it comes to speed, nothing beats AI. For most customer queries, replying in seconds versus replying in 8 or 12 hours is simply not the same game."
Raül Valdivia - CEO & Founder, Artesta
And the next step is already underway: a conversational product recommender that understands the 3,000-piece catalogue and guides each customer to the exact work they're looking for, no filters, no friction.
The results: Scale without Headcount
In 7 months, Konvo's AI Agent has handled 1,104 conversations autonomously, freeing up 88 hours of team time and contributing to over €379,000 in attributed revenue. 61% of all conversations are now resolved without any human involvement.
But the most transformative impact is not in the support numbers. It's in what the team does with that time. The person who spent years handling tickets by hand now has a new contract and a new role: B2B account manager. Artesta has unlocked a business line they couldn't pursue before, not because the demand wasn't there, but because there was no human capacity to serve it.
“Thanks to AI, we gained a person on the team. We didn't free her from tasks. We promoted her. Now she focuses on what actually grows the business.”
Raül Valdivia - CEO & Founder, Artesta
61%
of conversations resolved by AI without human intervention
€379K
in attributed revenue generated in 7 months
88 hours
freed up for the team to focus on B2B growth and account management
15+
processes automated from order status to refunds, address changes and subscriptions
The vision: Speed as competitive advantage
“In a few years we'll take for granted that we're talking to an AI. It won't matter, because we will accept that AI can solve problems better and faster than a human. What we're seeing with Konvo is the future:
an AI that thinks, analyses, and executes.”
Raül Valdivia
Founder • Artesta Store
Artesta proves that bootstrapping and scale are not contradictory. With the right team and the right agent, a brand can grow without the growth destroying it from the inside.
