How Siwon used AI to automate 76% of conversations across 5 countries with Konvo
Pedro Romon - CEO& Co-founder at Siwon Men Care Cosmetics
AI resolution rate
weeks implementation
Region
Spain & Europe
Industry
Men's Cosmetics eCommerce
We talked with Pedro Romon, CEO and Co-founder of Siwon Men Care, about building a men's cosmetics brand that refuses to choose between explosive growth and authentic personality.
Before co-founding Siwon, Pedro Romon spent years in strategy consulting at KPMG and leading growth at Madrid startups. When he launched Siwon Men Care in 2021, he built it differently: personality mattered as much as the product itself.
As Siwon expanded into France, Italy, Portugal, and Germany, Pedro faced a founder's dilemma: grow fast while staying authentic. Traditional customer service solutions forced a choice between scale and personality. Pedro refused to compromise.
"We're not just selling cosmetics," he explains. "We're building a community. Every customer interaction is a chance to reinforce who we are. If our automation felt generic, we'd lose what makes Siwon different."
Siwon at a glance
Siwon Men Care is a direct-to-consumer men's cosmetics brand that's redefining skincare with personality.
Since 2021, they've been "serving #cream" across Europe with a distinctive voice—casual, fun, and culturally connected. Think Spanish TV references, memes, and emojis wrapped around premium men's skincare products.
With operations spanning five countries and a rapidly growing customer base, Siwon faced the ultimate scaling challenge: how to maintain their authentic, playful brand personality while automating customer service across multiple languages and markets.
"We're not just selling cosmetics. We're building a community. Every customer interaction is a chance to reinforce who we are. If our automation felt generic, we'd lose what makes Siwon different."
Pedro Romon
CEO & Co-founder • Siwon Men Care
The challenge: when growth threatens what makes you special
As Siwon expanded across Europe, their customer service model hit a wall. Peak season volume surged, and their small team couldn't keep up without sacrificing response times or brand consistency. They needed automation that could scale without sounding robotic.
The men's cosmetics industry demands product knowledge, personalization, and trust.
Customers ask about ingredients, skin types, and recommendations. A bad experience doesn't just lose a sale—it damages the brand. Siwon needed an AI solution that could be as knowledgeable and engaging as their best human agents, while preserving the playful, culturally connected tone that made them stand out.
The solution: Simón, their Konvo AI Agent, that preserves personality
Siwon deployed Konvo's AI Agent, naming it Simón. Within two weeks, Simón was live across five countries, trained on Siwon's product catalog, brand guidelines, and conversational style.
Unlike traditional chatbots, Simón doesn't just answer FAQs. It recommends products, manages orders, handles shipping inquiries, and even navigates complex customer emotions—all while maintaining Siwon's signature tone.
Simón was built with:
AI Persona customization that captures Siwon's casual, fun, emoji-heavy style
Product recommendation engine trained on their catalog and customer preferences
Order management integration to check status, modify addresses, and expedite shipping
Multilingual support across Spain, France, Italy, Portugal, and Germany
Campaign automation for personalized 1:1 marketing messages
The results: Real AI Support Automation work, real impact
Simón doesn't just answer questions, it sells. When a customer asked for product recommendations, Simón analyzed their skin concerns, suggested a personalized routine, and closed the sale in minutes. When another customer needed faster shipping, Simón offered express options and upsold complementary products.
76%
Of customer conversations are fully resolved by AI
2 weeks implementation
Across five countries and languages, with zero disruption to ongoing operations.
238 hours saved
In repetitive tasks alone, time now redirected to product development, content creation, and high-value customer relationships.
"Our AI Agent handles conversations I wouldn't have expected AI to manage," Pedro shares. "A customer in France asked detailed questions about tax invoices. Simón explained everything in French, referenced the right policies, and the customer left a 5-star review. That's not automation, that's expertise."
The vision: AI didn't replace the brand, It amplified It
What began as a support challenge became a strategic advantage. Thanks to AI now we operates 24/7 across Europe with the efficiency of a large team but the intimacy of personal service.
In an industry where trust and brand connection drive loyalty, Siwon proved AI can enhance, not replace, human touch. The future of eCommerce isn't choosing between automation and personalization. It's using AI to deliver both, at scale.
"Konvo is the future of customer support. It's the first AI platform that not only automates 76% of our customer interactions, but handles them better than we ever did."
Pedro Romon
CEO & Co-founder • Siwon Men Care
