How Synsera Lab built a €500K supplement brand with one person and a Konvo AI Agent
Jordi Ripolles - CEO and Co-founder at SynseraLab
AI resolution rate
Hours Saved in 2025
Region
Spain & Europe
Industry
Health & Wellness supplement eCommerce
We had the chance to sit down with Jordi Ripollés, CEO & Co-founder at SynseraLab, someone who knows entrepreneurship from both the top of the wave and the bottom of the crash.
At just 24, Jordi left the comfort of a pharmaceutical multinational to bet on something far less predictable: building his own companies. Over the next decade, he launched several ventures in health and cosmetics, including one that reached €2.1M in just 11 months. That journey shaped how he thinks today: resilience over ego, efficiency over noise, and building lean no matter how fast you grow.
Synsera Lab at a glance
In 2023, a simple Instagram post changed everything. Influencer and nutritionist Juan Bola said he wanted to launch his own supplement brand. Jordi, who didn’t know him, sent a DM and that’s how Synsera was born.
Today, Synsera is a premium supplement brand co-founded by Jordi and three expert nutritionists. They create products that don’t exist elsewhere: no microplastics, bovine gelatin capsules, and clinical-grade ingredients at real doses.
In just six months, Synsera went from zero to €500K, with 80% of sales from its own website.
And the wild part? Jordi runs it alone with a Konvo AI agent handling thousands of customer conversations every month.
The Challenge: When success becomes your biggest problem
Most eCommerce brands face a brutal choice as they scale: hire more people or sacrifice customer experience. Jordi Ripolles refused both options.
As founder of Synsera, Jordi knew customer service would make or break the business. When customers spend real money on products they put in their bodies, every question matters. Every delay creates doubt. Education is essential but so is trust.
The challenge intensified quickly. Synsera's nutritionist co-founders have massive, engaged followings. Their audiences ask sophisticated questions about ingredients, dosing, interactions, and results. These aren't casual buyers, they're informed consumers who expect expert-level responses.
Synsera launched properly in June 2025. By November, they were processing thousands of orders. Black Friday alone generated over 2,100 customer conversations in 48 hours, the kind of volume that would normally demand a customer service team.
Jordi runs the entire operation alone with their konvo AI Agent.
The solution: Building an AI-First customer experience
Rather than building a traditional support team, Synsera built an AI-powered customer experience from day one with Konvo.
The decision wasn't just about efficiency, it was philosophical. "Why hire someone who needs vacations, takes sick days, and requires months of training, when AI can learn your business in hours and work 24/7?" Jordi asks. "It's not about replacing people. It's about building differently."
Konvo's AI Agent handles customer inquiries primarily through WhatsApp, where 90% of Synsera's customers prefer to communicate. The system learned Synsera's entire product catalog, ingredient science, dosing protocols, and brand voice by processing documentation Jordi uploaded.
The architecture is elegantly simple:
AI-first contact: Every customer message flows through Konvo's AI Agent
Intelligent resolution: Product questions, usage instructions, ingredient details…all handled automatically
Smart escalation: Complex issues route to Jordi with full context
Voice capabilities: Jordi can respond via WhatsApp voice notes when customers need a human touch
The Results: What happens when AI meets ambition
The numbers tell a story of what's possible when you architect customer service for the AI era rather than retrofit it onto legacy systems.
Operational Efficiency
71.25% of all conversations completely resolved by AI
200+ hours recovered, time redirected to product development and strategy
Zero customer service hires needed despite 10x growth trajectory
Peak Performance Under Pressure During Black Friday 2025, Synsera's biggest sales event, the AI Agent handled over 2,100 conversations in under 48 hours.
€500K
growth driven by organic trust and retention, built on customer satisfaction
Maintained a high-touch customer experience while scaling with AI
The AI doesn’t just answer faster, it often answers better than humans could:
Product questions get precise, science-backed responses drawn from Synsera’s knowledge base.
Customers receive consistent information no matter when they ask.
And even logistics exceptions may soon disappear, because the AI is starting to do real work:
“The next step is letting our AI Agent access our logistics systems directly: change addresses, open claims with carriers, update tracking. It’s not science fiction, it’s already happening” explains Jordi.
The vision: Trust AI as a competitive advantage
What makes Synsera's story compelling isn't just the metrics, it's the mindset shift it represents.
"AI is evolving fast, right now we're at 70% automation. Within a year or two, it'll be 100%. The AI will handle everything from product questions to logistics issues to processing returns."
Jordi Ripolles
CEO and Co-founder • Synsera Labs
For other eCommerce founders, the message is clear: the competitive advantage isn't who can hire the biggest team fastest. It's who can build the smartest operational systems.
"AI will understand customers better than any human can. Through that understanding, you create the most curated experiences possible. That's where this is going." Jordi reflects.
The future of eCommerce is already here. It's lean, it's intelligent, and it's powered by AI that works tirelessly behind the scenes, not to replace the human touch, but to make it count where it matters most.
